How Do I Find The Best Location for My Coffee Drive Thru?

Every entrepreneur wants to find a location that offers an affordable lease with reasonable terms and has a heavy volume of traffic. If you decide to open your own business, then you will need to determine what site selection criteria works best for your goals. However if you decide to open a coffee franchise, the franchise company will use their proven site selection system to ensure you get the best location.

The coffee franchise will supply some key site selection factors your location should have such as:

• Area Demographics (coffee drinkers, high income)
• Population Density (the more the merrier)
• Traffic Statistics (want high traffic so your site is visible)
• Visibility of Site (want to be on main strip and easily seen by people passing by)
• Desired Tenant Mix in Shopping Center (don't want to be mixed in with stores that conflict with your shop's brand identity.)

While many coffee franchise companies will provide you with the selection criteria, they expect you to gather the facts and information for your particular location. After you choose your location based on the franchise criteria, you will then have to gain final approval from your franchise team to ensure the location is up to par. Most coffee franchises will send out a location expert or you will need to send pictures and paperwork about your location. After gaining final approval, you would sign the lease and get your business in operation!